Keyword discovery belongs before your first edit, not after

The hidden tax in most AI workflows is the "SEO pass" — a second round where someone tries to weave keywords into prose that was never built for search intent.

Practitioners getting better results run keyword discovery on the brief before generation. High-intent terms land in headings and intros naturally because the outline was shaped around them.

**Practical rhythm:** Map one buyer question from sales calls → run discovery → generate → gap analysis → publish. One loop, one tab.